Theme: Celebrating“THE ADOPTIVE MOTHER”

Our mothers are the molds that keep the family together supporting the bread winner. They sometimes play dual roles to make the house a “home” in absence of the father.

Adom TV brings on the ENAPAYE 2023 themed “Celebrating THE ADOPTIVE MOTHER” to honor our gallant mothers on the occasion of Mother’s Day. Women become adoptive through step parenting or foster care of a child, helping to guide their growth into adulthood. The exceptional stories of such “ADOPTIVE MOTHERS” who shower their love towards these children will be celebrated.

This is the reason the LAVONCE brand partnered with ADOM Media Group; to put a smile in the face of these great Mothers by Celebrating them.


A cooking Competition was organized at the Multi Media Car Park on Friday, 12th May 2023; to test the Culinary Skills of Six (6) Select Families out of over 100 families Invited to participate in this great occasion. Find below pictures of the event that was recorded for Adom 6:00pm News on Friday. Lavonce Tomato Mix presented as cooking material as well as prized for the brilliant winners of the competition and was even loved by housewives on the site.

Video link: Events Captured on ADOM TV Evening News


The activity held for Mother’s Day, was attended by Great Musical performances from Piesie Esther, who currently is a leading Gospel Musician in Ghana. There was a Sumptuous Buffet food treat and intimate family moments captured for austerity, over 200 patrons in attendance, sitting according to families. Hampers and prizes from sponsors were distributed also to Guests in attendance.

To ensure that the Lavonce Tomato Mix brand create the necessary engagements; and multiple brand contacts (touchpoints), brand awareness and recognition we brought 5 beautiful promoters; fully branded to engage the patrons with brand information and giving out free Calendars; and some cases free products. We also sold the price at a discounted price of Ghc130 just to ensure that as many mothers as possible go home with a pack or a bucket of Lavonce home.

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