Modern Trade Channels is by far becoming a major channel of trade in Africa; particularly in Ghana where it is currently occupying about 42 % of the market universe. It is therefore highly critical for any major brand that is consumer focused; to maintain presence and influence in this channel; in order to sustain its competitiveness. That is why Happy Sunshine has listed its key brands- Lavonce and TamTam with about 80% of key distributors or chain supermarkets operating in the Modern Trade channel; namely Shoprite Ghana, Palace Mall, Maxmart Family Shopping Centres, Melcom Stores, etc. Reference the table below: