Every brand goes through a growth cycle from the time of its introduction into a market up to the time; the market accepts, trust and recognize it as a brand; at which stage the brand principals or owners begins to experience the benefit of having a higher brand equity (which is to say; the brand begins to enjoy higher book value. It also means; the brand begins to score higher in a number of brand metrics- among them; high Top of Mind Awareness (TOMA) and brand experience; higher brand loyalty, higher perceived quality- which can help the brand command premium price; and even high customer retention.
The Lavonce and other sister brands were introduced into the Ghanaian market at a time when; there were only a handful of key brands such as Gino; Pomo and Tasty tom already established as brands; in early 2012. Lavonce, might have been new in the Ghanaian market; but its management had international experience in developing top quality tomato mix; and hence benefited from existing manufacturing technology and experience and connection to Africa; and that matter Ghana; to develop the Lavonce brand in an already existing package tomato market.
Ever since its inception into the Ghanaian market; the Lavonce Tomato Mix brand and its sister brands such as TamTam Tomato mix and Hondi Tomato Mix; have enjoyed high patronage by Ghanaian customers of all class. Lavonce is enjoyed by customers in the middle-income class; up to those in the lower income class. There is a Lavonce for everyone; no matter your economic position or social class in society; no wonder it is perceived as a family brand. For sure Lavonce always unites and bring the families together. That is why we say- LAVONCE- ‘’Love Dey Inside’’.
The Lavonce Journey; to brand stardom has not been an easy one; but yet one that was pinched on continuous innovation and improvement on a number of elements among them- quality improvement and control, continuous research into best tomato manufacturing practices or blueprints; continuous investment into quality European Technology and Machinery and above it all continuous investment in Human Capital and quality and mutually beneficial relationship with our customers. Our relationship with our customers had undoubtedly; stood up as a major pillar on our way to brand stardom and business sustainability.
The Selection and Awarding of Lavonce Tomato Mix brand; as “Best Tomato Mix Brand for 2022’’ ; at Just ended Ghana Customer Choice Award , 2022; does not come as a surprised but it is definitely an endorsement of a well deserving position and reputation ; the brand have attained over the years; due to all the development journey it had embarked on until now; when it was handsomely selected and endorsed by the very people we strive to make happy’’ OUR CHEERISH CUSTOMERS’’.
National Customers’ Choice Award Ghana (NCCAG)
The event took place at the Movenpick Hotel on Oct 28th, 2022. Several media covered the grand ceremony. Our sales and Marketing team; as well as our distinguished customers went to collect the
award together.
The National Customers’ Choice Awards Ghana (NCCAG) is an event organized to solely recognize business excellence by conducting a comprehensive and objective accurate independent market research survey, to determine brand reputation, customer satisfaction and business excellence for the quality of their service, value, professionalism and integrity.
It is a true reflection of the marketplace as it represents the views of consumers and buyers across the nation. This award recognizes the brand that consistently delivers a high level of service to its customers.
The National Customers’ Choice Awards Ghana (NCCAG) is an event organized to solely recognize business excellence by conducting a comprehensive and objective accurate independent market research survey, to determine brand reputation, customer satisfaction and business excellence for the quality of their service, value, professionalism and integrity.
The Awards honor companies and individuals who go that extra mile for their customers and also make sure they get the recognition they so greatly deserve. The NCCAG is passionate about identifying and promoting businesses that exemplify excellent customer service, integrity, and professionalism.
PURPOSE
To recognize and nurture business excellence through customer service reviews and recommendations for the benefit of local enterprises and the customers they serve.
CRITERIA FOR NATIONAL CUSTOMER CHOICE AWARDS
This award will cover five important criteria and as such recognize companies through the lens of the Customer. The public / customer’s previews will take 100%.
The criteria include:
- Competitiveness: This criterion focuses on a company or country that produces a good or service of equal value at a lower price or in a more desirable fashion. These conditions allow the productive entity to generate more sales or superior margins compared to its market rivals
- Communication: This criterion deals with how a company deals with customers, vendors, or anything that impacts your brand. This involves using right tools and effective ways of dealing with customers
- Creativity: This criterion deals with how a company thinks creatively and outside of the box, to come up with unique and innovative solutions to obstacles they encounter. Also, the eagerness to solve problems to lead to new ways to accomplish tasks and more efficiently run business.
- Customer Loyalty: This criterion looks at the consistent positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services in the lens of customers/client.
- Competence: This criterion deals with the skills of delivering service as well as the product of the company. A company product should be able to meet the needs of the customer as communicated as well as durability.
AYEKOO TO OUR CHEERISHED CUSTOMERS FOR MAKING US NUMBER ONE
All of us at Happy Sunshine Company Limited say: AYEEKOO!!!! Our great and cherish customers; for making us number one Tomato Brand of The Year 2022.
We pledge to never relent on our continuous efforts; to not only maintain our current standards; but to even improve it until it becomes yardstick of quality tomato mix product in Ghana, and Africa.
Thank you all!!!!
