Kumasi New Kejetia Market Branding, 2022
The Kumasi New Kejetia Market is a novelty project in Ghana. The Iconic Structure serves as a trade hub for the key West African States; such as Mali, Burkina Faso, Ivory Coast ( La Cote D’Ivoire), and many others. It occupies a land size of over…………meters and hosts hundreds of stores. This hub is therefore one of the most popular trade hubs in sub-Sahara Africa! Hence, it stands to reason; why the Lavonce brand is associated with this trade hub by branding almost 30% of all its Pillars; Stairwells about 70%, and its Elevator Walls- 50%. Lavonce, therefore, is one of the most visible brands in the Facility.