Open market or traditional marketing channel is notably about 68% of available market universe in most Sub-Saharan African Countries; including Ghana. Currently, the Lavonce Tomato Mix brand ; along with other sister brands such as TamTam and Hondi ; is organizing various trade promotions ; targeting KDs, Wholesalers and Retailers pan Ghana. The consumer trade channels are also considered and covered in this campaign; albeit yet to start. These promotion activities are having high impact effect on the Lavonce brand equity metrics ; particularly brand awareness and recognition and to a greater extend brand loyalty. Reference the pictures below

TRADITIONAL TRADE CAMPAIGN, 2022(KUMASI)

TRADITIONAL TRADE CAMPAIGN(TAKORADI) , 2022

TRADITIONAL TRADE CAMPAIGN(ACCRA) , 2022